Modelo africana recria ensaios de famosas para criticar falta de diversidade na moda

Qualquer pessoa que já abriu uma revista de moda deve ter se deparado com uma realidade bem diferente da que vemos nas ruas. Além de muita riqueza, ostentação e barrigas esculpidas, elas também evidenciam uma cultura predominantemente branca e são raras as publicações que apresentam mulheres negras nas suas páginas. Para evidenciar o problema, Deddeh Howard decidiu recriar alguns anúncios com suas próprias fotografias.

Deddeh Howard é negra, natural da Libéria e vive em Los Angeles (EUA). Em um projeto recente chamado Black Mirror (“Espelho Negro”, em inglês), ela pretende provar que é possível criar anúncios com o mesmo nível de beleza, independentemente da etnia da modelo em questão. Deddeh defende mais diversidade na publicidade, referindo que as marcas deviam criar anúncios com modelos de todas as etnias.

Nas imagens, ela imita as poses e expressões das modelos do anúncio original e utiliza roupas bastante semelhantes às usadas por elas. “A visibilidade nos comerciais e outdoors é tão importante quanto a eleição do primeiro presidente negro. A próxima geração só pode se inspirar e alcançar as estrelas se acreditar que pode fazer isso. Por essa razão a diversidade em campanhas de anúncios é muito mais importante, na minha opinião, do que pode imaginar.“, escreveu ela no seu site.

O fotógrafo Raffael Dickreuter ajudou a modelo a recriar as imagens para que ficassem o mais próximo possível da original. Aqui ficam alguns exemplos:

The #blackmirror Q&A time. I'll answer all your questions in a video. In a time where black people too often are in the media for being underrepresented at important events such as the Oscars or make headlines for being targeted by the police I felt it was time to do something positive and inspiring about my race. For too long the negativity seemed to take over in the public eye. It's time to should the world what diversity is capable of!. A little quote from the blog post in case you haven't read the post ( link in bio). #blackmirrorchallenge Photo credit: @raffaelphoto_com

A photo posted by Deddeh Howard (@secretofdd) on Dec 10, 2016 at 11:10pm PST

Progress is impossible without change, and those who cannot change their minds cannot change anything! Stand up and make progress!!#blackmirror Thanks to @raffaelphoto_com @donlemast1 and @kiwiindianmotorcycles #blackmirrorchallenge

A photo posted by Deddeh Howard (@secretofdd) on Dec 8, 2016 at 9:49pm PST

Growing up in Africa, I knew nothing about Black and White, we're all equal, it was United we stand! At least that's what my parents thought me and that's what I believe in. I believe we can be whoever we want to be, so don't let anyone tell you're not what you want to be. If they can do it! So can you. It's about time we stand up together..Dream and Believe. I'm personally fighting for more diversity especially more black models to be seen on bill boards, movies, TV commercials, advertisements etc for us all. #blackmirrow. Full Article now on the blog at www.secretofdd.com ( line in bio). Photo credit: @raffaelphoto_com Makeup and hair by: @dgbyjd Hair by: @melissahoylehair

A photo posted by Deddeh Howard (@secretofdd) on Dec 6, 2016 at 3:56pm PST

What do you mean you already have 2 to 5 black models that looks like me? Did you say the same thing to the 50-100 white models you already have? If @kendalljenner can do it, so can me or any other race!! Here is my prof, so open your eyes and see that Fashion is not black or white! Life is not black or white. I'm just like her. #blackmirror #blackmodelsmatter Right guys? Photo credit: @raffaelphoto_com Makeup and hair by: @dgbyjd Hair by: @melissahoylehair

A photo posted by Deddeh Howard (@secretofdd) on Dec 6, 2016 at 11:51pm PST

Answer to your questions: #blackmirror ; The two images all being shown together should really show that we all have a place, that we all belong and should be visible!! Thanks for all the love 😘 Photo credit @raffaelphoto_com Makeup and hair by: @dgbyjd Hair by: @melissahoylehair

A photo posted by Deddeh Howard (@secretofdd) on Dec 7, 2016 at 11:13pm PST